Is your personal brand an asset or a liability? Whether you’re conscious of it or not, you have a brand and people are making decisions that impact you professionally based on their perception of your brand. To quote Kellogg on Branding author and marketing professor Tim Calkins: “perceptions matter most”; effective branding is a critical business competency.

Branding is about differentiation – distilling your unique promise of value and communicating it in terms that are relevant and compelling to your target audience. What is particularly powerful – and empowering – about personal branding is the underlying premise: you will thrive because of, not in spite of, your personal attributes and style.

In this practical seminar, personal brand strategist Nina Burokas will provide insight into how to maximize your effectiveness and personal satisfaction in the “new world of work.” She'll provide an overview of the three-step personal branding process and introduce techniques for managing your reputation as an asset.

Learn how to:
• Assess the strength of your personal brand
• Obtain feedback on how you are currently perceived
• Differentiate yourself from your peers and competitors
• Increase your visibility, impact and market value
• Proactively manage your brand – offline and online

About Our Speaker(s)

Nina Burokas is a brand strategist, blog consultant, writer and speaker who leverages emerging trends and technologies to enhance her clients’ business performance and brand value. She is a media resource on business blogging and digital branding, and her blog is often cited as the standard for online branding.

A Kellogg Marketing MBA and Reach Certified Personal Brand Strategist, she honed her strategy and communications skills in senior level roles ranging from sales and marketing to operations on a scale from Inc. 500 to Fortune 50. Successes include brand, services and software launches, Editor's Choice, Inc. 500 and Fast 50 wins and sales and operational transformations.

Nina is the Director of WITI’s Orange County Network, Website Creative Director for the Orange County Chapter of International Association of Business Communicators (IABC) and VP of Membership for Toastmaster International’s Newport Center Club. She also contributes to a multi-national personal branding blog, writes the “Technically Speaking” column and is the book editor for WITI’s Savvy magazine and is the author of the forthcoming book Lead Like A Woman.

Event Date and Venue

This event will be held from 6:00-8:00 P.M. on Wednesday, January 10, 2007 at:

UCI's Bren Events Center
100 Bren Events Center (Intersection of Mesa Road & West Peltason Drive)
Irvine, California 92617
Map

http://www.bren.uci.edu/Directions/index.html

Schedule

6:00-6:30PM Registration & Networking
6:30-7:30PM Seminar & Q&A
7:30-8:00PM Networking

Pre-registration for this event is closed and on-site registrations will not be accepted.

About Our Sponsor(s)

The Paul Merage School of Business
University of California, Irvine

The Paul Merage School of Business’ M.B.A. programs focus on creating leaders of strategic growth in the global innovation economy, where product and service innovation is crucial, information technology is transforming industries, and companies have access to ever-increasing volumes of data.

The Merage business school offers the traditional full-time M.B.A. program, the M.B.A. program for executives, the M.B.A. program for healthcare executives, and the M.B.A. program for fully employed professionals. Supporting the standard curriculum are six Centers of Excellence – real estate; entrepreneurship and innovation; leadership development; investment and wealth management; health care management and policy; and research on information technology and organizations – that foster independent study and research.

The school also has a successful Ph.D. program, undergraduate minor programs in accounting and management, and courses for professional development through its Executive Education program. It sponsors key conferences and leadership initiatives, including the annual Health Care Forecast Conference and the annual Straddling Yocca Carlson & Rauth Business Plan Competition.

Contact Us

For more info regarding registration or event details, please contact Nina Burokas ([email protected]).

For more details about pre-registration, contact Tech Support.