The workshop speakers discuss the new technologies and marketing methods that have evolved in the marketplace in recent years.
In general, the traditional marketing methods and media distribution are now being replaced by those that are used by a younger generation of professionals, the "Millenials". By 2010, this generation (the eldest of this generation born between 1980 and 2000) will outnumber both baby boomers and Gen-X'ers among those 18-49 - the crucial consumers for all kinds of businesses, from automakers and clothing companies to Hollywood, record labels and the news media. Advertisers and media and technology companies, mindful that young consumers have migrated away from the traditional carriers of their messages, have begun to find new ways to reach them, including: podcasting, blogging, media content delivery, and more. Additionally, social networks have become the method of choice for professionals of all ages to market themselves, and to maintain personal networks, i.e. companies such as LinkedIn, MySpace.com, etc.
Senior Vice President, Lewis PR
Principal, Bottomline Marketing, LLC
Founder/CEO, Tangent Entertainment, Inc.
Partner, Chief Creative Officer, Shanth Interactive
About Our Speaker(s)
Bio of Morgan McLintic:
Morgan McLintic is a vice president at LEWIS, a global public relations agency specializing in technology companies. He joined the agency in 1996 from pharmaceutical giant, GSK and helped lead its drive to become the number one tech PR firm in the UK. Since then, he has been actively involved in establishing offices for LEWIS in San Diego, San Francisco, Washington DC, Hong Kong and Shanghai, China. McLintic has advised a range of technology and telecom companies about their marketing and public relations from publicly-listed firms, such as BT, to start-ups and late-stage private companies, such as 2Wire, Airgo and NetMotion Wireless. Based in San Francisco, McLintic works with industry organizations such as IBDNetwork and the Entrepreneurs Foundation, has been a panel judge for MIT / Stanford VLABs and moderated keynotes for AlwaysOn. He hosts a blog about PR at www.morganmclintic.com.
Bio of Miro Copic:
Miro Copic is a founder and principal of Bottom Line Marketing, a San Diego-based business and marketing strategy consulting firm. Miro has clients in the entertainment, digital media, consumer and technology sectors including DIRECTV, NTN Communications, ProFlowers and the U.S. Air Force.
Miro has held senior marketing and general management positions at premiere Fortune 500 companies such as PepsiCo, Hasbro and News Corporation. At News Corp, Miro helped launched the most successful multi-channel television service in Latin America (SKY), reaching over 1 million subscribers in 24 months and taking the business to over $250 million in revenues. Miro was also CEO of iGrapevine, a viral marketing company.
Miro earned his MBA from the Harvard Business School, a MPP from Harvard's Kennedy School of Government and his B.A. from the University of Southern California. He currently teaches a course called "Branding, Positioning and Product Management" at UCSD.
Bio of Vivian Lin:
Vivian Lin is the Founder of Tangent Entertainment, an emerging media and technology network distributing digital content and software applications to the consumer market. She is currently the host of a show launching on FOX6 this year, rant n rave -- a magazine talk show that features news, entertainment and issues pertinent to the nation's youth culture. Vivian is fast becoming a well-sought out expert and speaker on teen lifestyle trends, media consumerism and marketing. She currently serves as an advisor to the Newspaper Association of America serving to broaden the economic base for print publications by reaching young adult readers effectively through technology and digital media. Vivian has also founded San Diego's TAG'ers™ (Talent Advisory Group) -- a team of young trendsetters representing various cross-sections and diverse cultures in San Diego County.
She began her broadcasting career at 15 years as a radio news writer and reporter in the San Francisco Bay Area. Since entering the television broadcast industry, Vivian has served as a producer and on-camera talent for such networks and affiliates as FOX, NBC and CBS. She has over 18 years of broadcast and production experience in news, sports and entertainment programming. She is also the producer for an award-winning dramatic short film, "Lost Dog", 1999 NYU New York Film Festival.
In addition to volunteering her time as a mentor to High Tech High students through their Internship Program, Vivian is involved with professional organizations such Asian Business Association and the Asian American Journalists Association.
Bio of Shital Mehta:
Shital Mehta, co-founder of Shanth Interactive, is an untraditional marketing and communications strategist. Shanth Interactive seamlessly blends traditional marketing and communications tactics with ground-breaking methods uniquely devised to build community and culture around companies, services and products.
An active proponent of breaking down boundaries between traditional and new media and using an interdisciplinary approach to develop cutting edge marketing and communications strategies, Shital has worked with both emerging companies and market leaders to establish thought leadership, launch companies and products and shake up industries. Shital holds a bachelor's degree in Interdisciplinary Studies with a concentration in communications and persuasion strategies from the University of California at Berkeley.
Event Date and Venue
This event will be held from 11:45AM-1:30PM on Wednesday, May 17, 2006 at:
Fish & Richardson campus
12390 El Camino Real
San Diego (Carmel Valley), California 92130