11:45 - 1:30 p.m.
The digital health market is projected to become a $5.7 billion industry by 2015, and by 2016. There will be 300 million wireless sensor-based sports & fitness gadgets and apps. Technology companies at the forefront of this explosive growth have the opportunity – and the challenge – to “cross the chasm” between early adopters and the mainstream market. Denise Lee Yohn will outline innovation practices that enable companies to successfully cross the chasm. Participants learn to think differently about what business they are in and to adopt new perspectives and practices that fuel innovation in any company.
About Our Speaker(s)
Denise Lee Yohn has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 20 years.
Extraordinary brands including Frito-Lay, New Balance, Nautica, Brookstone, Jamba Juice, and Road Runner Sports have called on Denise, a brand-building expert, speaker, and writer. She serves as the Program Director for TEDx San Diego and on the Board of Directors for a YMCA of San Diego branch.
Previously she headed up Sony Electronics Inc.’s first-ever brand office as Vice President/General Manager, Brand and Strategy. Roles at Sony also included strategic marketing and marketing communications for the $3BB+ Personal Mobile and Imaging Division, segment marketing for Young Professionals and Small Business, marketing research and analysis, and internet and intranet marketing applications.
Denise draws upon a unique experience base cultivated through a mix of advertising agency and client-side marketing positions, including lead strategist at advertising agencies for Burger King and Land Rover, and marketing leader and analyst at Jack In the Box restaurants and Spiegel catalogs.
She is a popular speaker and writer, having addressed national audiences at national conferences including the Consumer Electronics Show, Marketing Forum, and American Marketing Association and has been featured in publications including Wall Street Journal, New York Times, Businessweek, Brandweek, Advertising Age, and the AMA’s Marketing Management. Denise is a regular contributor to OPEN Forum and she writes the monthly Brand New Perspectives column for QSR Magazine. Her blog, brand as business bitesTM was voted one of the Top 20 Marketing Blogs Marketing Executives Actually Read.
Denise has received awards from the American Marketing Association, HOW magazine’s Interactive Design competition, the Financial Communications Society, Sony Corporation, and Sony Electronics Inc.
Event Date and Venue
This event will be held from 11:45 - 1:30 p.m. on Wednesday, October 10, 2012 at:
Fish and Richardson Law Offices
12390 El Camino Real
San Diego, California 92130