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WITI San Diego Regional Network
How Mobile Applications Make Our Financial Lives Easier: Solutions for Consumers & Small Business Owners

Thursday, March 14, 2013
11:30 AM-1:30 PM

Join WITI San Diego as it presents a panel discussion titled:

'How Mobile Applications Make Our Financial Lives Easier: Solutions for Consumers & Small Business Owners'

Mobile is changing lives! It has become a core part of businesses' and consumers' lives to manage their finances in ways we never expected. Learn from the users' (businesses & consumers) points of view how they are using different mobile apps to pay taxes, get paid, manage their projects, and run their businesses/lives ó all with just a few taps. Get a demonstration of some key apps that are changing the way people have managed their financial lives. Find out how the power of mobile and the device capabilities & technology are bringing new innovations to solve problems that consumers and businesses face. Also experience through a "design for delight" session what it takes to delight users with mobile.

About Our Speaker(s)

Jay Krishnan - Sr. Product Marketing Manager & Innovation Catalyst
Jay Krishnan has over 12 years of experience in technology, SaaS and B2B offerings . She joined Intuit with the acquisition of a startup company 3 1/2 years ago. After a sensational time at the startup, a similar journey continues at Intuit as a Sr. Product Marketing Manager for the App Store Channel team where she empowers all mobile teams to drive mobile innovation to delight customers, build a mobile community and work with our App Store partners to bring commercial success for Intuit apps. Jay coaches mobile teams on product strategy, messaging, app store guidelines and other mobile best practices. In addition, Jay is also an Innovation Catalyst at Intuit. In this role, she enables everyone across Intuit to apply design thinking by helping them understand deep customer empathy and rapid experimentation with customers to quickly test, learn, fail, iterate and innovate.

Carol Howe - Senior Product Manager, Intuit
As the Sr. Product Manager for TurboTax Mobile Applications, Carol is responsible for developing, launching and improving consumer tax-related smartphone and tablet apps. Over the past three years, she has launched a suite of mobile apps including TurboTax SnapTax, TurboTax TaxCaster, TurboTax MyTaxRefund and TurboTax for iPad. Carol received Intuitís prestigious Innovation Award for her recent work and leadership on TurboTax SnapTax, the first start-to-finish tap preparation app. She frequently speaks on the topics of mobile apps and mobile user research. Carol has contributed to several articles and books, including Harvard Business Review, MIT Technology Review, WSJ All Things Digital and The Lean Startup (by Eric Ries).

Arline Gunter, PMP, CSM - Senior Development Manager - TurboTax Mac & iPad
Arline is a business and technology leader with over twenty years experience in premier software and consulting companies. Her career spans Software Development, Client Services and Consulting within Manufacturing, Consumer Products, Financial Services and the Telecommunications industries. She has worked with Andersen Consulting (now Accenture), HNC Software and been an Independent Consultant. Currently, she is a Senior Program Manager at Intuit leading a software development team responsible for the delivery of TurboTax for Mac, and the innovative TurboTax for the iPad.

Event Date and Venue

This event will be held from 11:30 AM-1:30 PM on Thursday, March 14, 2013 at:

    Fish & Richardson PC campus
    12390 El Camino Real
    San Diego, California 92130


11:30 AM-12PM: Registration/Networking
12PM-1:30 PM: Presentation, Q&A


Pre-registration for this event is closed and on-site registrations will not be accepted.

About Our Partner(s)

About Fish & Richardson, PC:

Fish & Richardson P.C. is a national law firm with over 400 lawyers in twelve offices. The firm is one of the largest firms practicing intellectual property, litigation, and corporate law and the only firm with a truly national intellectual property practice. Founded in 1878, the firm represented Thomas Edison, Alexander Graham Bell, and the Wright Brothers. For 125 years we have served great innovators, helping to protect countless ideas, nurture discoveries, and bring new concepts to market. The firm prosecuted and litigated many of the fundamental patents of an industrialized America, serving corporations creating the cutting-edge technologies of the day: the telephone, the air-brake, the steam turbine, the automobile, and the radio. Frederick Fish, the firm's founder, was for many years the acknowledged leader of the patent bar of the entire country at a time when patents were more important than they had ever been. Today, the firm continues to represent great innovators working in cutting-edge technologies. In fact, Fish represents 11 of the top 25 World's Most Innovative Companies, as identified in a Spring 2007 Business Week survey.

Contact Us

For more info regarding registration or event details, please contact Jennifer Beckey, Network Director ([email protected]).

For more details about pre-registration, contact Tech Support.