Beyond being simply a name, trademarks represent the power of the brand of a company. A company’s brand is one of its most valuable assets as it protects consumers and the company from being confused about the goods and services they acquire. With counterfeit and inferior products flooding the marketplace, companies face the daily challenge of protecting its brand and reputation from trademark infringement and being associated with these counterfeit or inferior products.

This talk is an overview of how to choose a strong trademark versus a weak one, the trademark application process, how to protect your mark, and how to retain your valuable trademark and prevent it from becoming infringed upon or genericized. It will also touch upon generating revenue from your trademark through licenses and the significance of a company’s assets in a corporate transaction or acquisition.

About Our Speaker(s)

Bio of Lisa Greenwald-Swire, Principal, Fish & RIchardson PC:

Lisa Greenwald-Swire is a Principal in the Silicon Valley office of Fish & Richardson. Ms. Greenwald-Swire's practice emphasizes trademarks and she is a member of the firm’s Trademark and Copyright Group. She has extensive law firm experience that includes U.S. and international trademark counseling and prosecution, advising on branding strategies, trademark and copyright infringement, domain name disputes, and licensing issues. Previously she clerked for The Honorable David O. Carter in the United States District Court for the Central District of California (1999-2000). Ms. Greenwald-Swire also clerked for Judge John E. Munter of the City & County of San Francisco Superior Court (1997), was a Legal Assistant at the Office of the Corporation Counsel in the Civil Division (1993, 1995-1996), and was a Reader and Assistant to Judge David Tatel of the U.S. District Court of Appeals, D.C. Circuit (1995).

Event Date and Venue

This event will be held from 6:00 - 8:00 PM on Wednesday, February 15, 2012 at:

Fish & Richardson, P.C.
500 Arguello Street, Suite 500
Redwood City, California 94063
Map

www.mapquest.com

Schedule

6:00 - 6:30 Networking
6:30 - 6:45 Introductions and Chapter News
6:45 - 8:00 Speaker Presentation, Q&A

Pre-registration for this event is closed and on-site registrations will not be accepted.

About Our Partner(s)

Fish & Richardson PC
www.fr.com
500 Arguello Street
Suite 500
Redwood City, CA 94063

Contact Us

For more info regarding registration or event details, please contact Jennifer Beckey, Network Director, tel: 415-935-4727 ([email protected]).

For more details about pre-registration, contact Tech Support.