Today’s always-connected employee has ushered in new threats and new opportunities for companies. Ones that demand a specific and intentional solution. The STARR Method™ All Employee Certification Program provides turn-key, step-by-step guidance to help companies ensure all employees from executives to engineers to receptionists are trained to mitigate risks, avoid common land mines and PR nightmares as well as learn opportunities for positive engagement and advocacy through training, certification, and support.
For companies, the program offers peace of mind. For employees, the program gives guidelines, training and policy for personal and professional use of social media. Through a two hour training program, an online test and certification, STARR Method allows both companies and employees to safely navigate in the 21st century digital world.
Co-Founder
Gretchen Fox is a recognized executive and thought leader in social marketing. Fox provides a social vision and strategy for startups and Fortune 500 brands striving to take social to the next level. Prior to launching [made to order], she served as Vice President of Social at Live Nation Entertainment, the world's leading live entertainment company where she trained and guided hundreds of marketers across North America.
Before joining Live Nation, Fox launched one of the first Social TV products to deliver interactive and live streaming experiences at NASPERS R&D project and Silicon Valley start-up, MediaZone. In this role, she managed online marketing for some of the world's biggest sport properties including: AELTC's Wimbledon Championships, IndyCar Race Control, Rugby World Cup, ING New York City Marathon, and NBC's Winter Olympics.
Her work has earned her the Billboard Magazine Top Women in Social, regular press coverage, and a role as contributing writer for Forbes online.