Presenter: Brant Cooper
Change is hard. Large successful organizations achieved their greatness by superior execution in known markets. When the world around you changes dramatically however, much of what you once "knew" is now uncertain. Enterprises are asking:
- How can we get closer to our customers?
- How do we become more agile?
- How can we act more entrepreneurially?
Lean Innovation principles can help. Employees need a new way of thinking, a new way of working.
In this webinar, Brant will discuss how to act like a startup, while protecting the core business. He will cover:
- The Innovation Spectrum
- Challenges in the Enterprise
- What is a Lean Startup?
- Customer interaction, Experimentation, & Actionable Data
- How to Get Started Tomorrow
You will learn how to be fast, agile, and create an environment of continuous learning.
Brant Cooper helps organizations big and small innovate. He is the author of the New York Times Bestseller, The Lean Entrepreneur, and the popular "The Entrepreneur's Guide to Customer Development." His most recent book project is The Lean Brand, bringing the rigor of lean startup principles to the marketing black box of branding. As a sought after keynote speaker, startup advisor and corporate mentor, Brant travels the globe speaking with entrepreneurs and intrapreneurs, debunking the Myth of the Visionary, teaching Lean Startup and Customer Development principles, and empowering employees to create new value. You can find out more about Brant at www.MovesTheNeedle.com