WITI Women | Jill Dyche
Partner and Co-Founder of Baseline Consulting Group
Jill Dyche (Dish-ay') is a partner and co-founder of Baseline Consulting Group, a consulting firm that specializes in the implementation and analysis of customer databases. In addition to managing Baseline's major accounts, she conducts technology audits for key clients and advises Baseline's vendor partners on their information product positioning and delivery strategies.
Since co-founding Baseline in 1991, Dyche has helped clients successfully implement large technology initiatives, which often include not only new systems, but new ways of doing business. She has tackled some of the world's largest customer databases, including those at BellSouth, BancOne, American Express, and the French National Railroad. Prior to starting Baseline, she worked as a system engineer, and later as a consulting manager, for Teradata Corporation, and helped start up another west-coast consulting organization subsequently acquired by Computer Associates.
Dyche is a frequent speaker at marketing and technology conferences, including the WITI Summit Conference in 1998 and 1999. Her articles have been featured in numerous magazines and industry journals, including DBMS, the Wall Street Journal, Telephony Magazine, Teradata Review, Information Week, Oracle Magazine, Data Management Review, The Chicago Tribune, and the Washington Times. Her forthcoming book, e-Data: Turning Data Into Information With Data Warehousing, discusses how companies-including GTE, Qantas Airways, Bank of America, and 20th Century Fox-are leveraging data in innovative ways to capture new customers. The book will be published by Addison Wesley in February 2000.
Jill Dyche answers these questions:
1. What was your first job in technology?
2. Who has been your most significant mentor? Why?
3. What has been your greatest challenge and what strategies
did you use to overcome obstacles?
4. Who has been the most influential person in your life?
5. What lessons have you learned that would be valuable to
women beginning their careers in technology?
6. What new technology do you believe will have the most positive
impact on the world in the next 20 years? The most negative impact?
On the lighter side:
1. If you could have dinner with any 2 people (living or not),
who would they be?
2. What was the last book you read? What books do you love to recommend?
3. If you couldn't do what you are doing now, what profession would you choose?
4. What is your definition of success?