Tracy Sestili, CEO and Founder of SocialStrand Media, gives a lively and interactive presentation on how to effectively utilize LinkedIn and Twitter, two of the most important social media tools in today's market. Key discussion points include:

Marketing:

1. Marketing in a new era
2. Consuming/sharing content
3. How people interact with a brand
4. Overall social media strategy

LinkedIn: Getting Down to Business

1. Why you need to use LinkedIn
2. Power of LinkedIn
3. Best practices (How-to): bio, url, skills, apps, LinkedIn Answers, status updates, no co-linking
4. Using LinkedIn as a research tool

Twitter: Beyond the Tweet

1. Ways to use Twitter
2. Best practices
3. Using Twitter for research
4. Tweet chats

About Our Speaker(s)

Bio of Tracy Sestili, CEO/Founder, Social Strand Media:

Tracy Sestili is CEO and founder of Social Strand Media, a social media strategy consulting firm. She helps companies develop strategic brand platforms and social media strategies that drive constituent engagement and business growth, with a focus on engaging in social media with minimal time, money and resources.

Over her social media marketing career, Tracy has successfully developed and implemented social media strategies and solutions for a broad array of national and local brands including both corporate and nonprofit. Tracy has helped clients in the entertainment, legal, consumer, green/activism and non-profit sectors. Clients include After-School All-Stars, MakingOf, Time To Play Mag, Fish & Richardson, Tapestries of Hope, Women In Consulting and Palindrome Advisors.

Prior to launching Social Strand Media, Tracy was Director of Business Operations, Project Management and Partner Programs at TiVo Inc. In her spare time Tracy continues to be a freelance writer writing for online publications such as SF Examiner, Divine Caroline and Red Room.

Tracy earned her BA from Shippensburg University in Speech Communications. She also runs a national nonprofit for lung cancer and co-chairs a national lung cancer co-op.

Event Date and Venue

This event will be held from 6:00 - 8:00 PM on Wednesday, July 18, 2012 at:

Fish & Richardson PC
500 Arguello Street, Suite 500
Redwood City, California 94063
Map

www.mapquest.com

Schedule

6:00 - 6:30 Networking
6:30 - 7:45 Presentation
7:45 - 8:00 Q&A

Pre-registration for this event is closed and on-site registrations will not be accepted.

About Our Partner(s)

Fish & Richardson, PC:

Fish & Richardson is a leading global law firm practicing in the areas of intellectual property, litigation, and corporate law. With more than 400 attorneys and technology specialists in 11 offices in the United States, and an office in Germany, the firm is unlike any other law firm in the world. Founded in 1878, the firm represented Thomas Edison, Alexander Graham Bell, and the Wright Brothers. For 130 years we have served great innovators, helping to protect countless ideas, nurture discoveries, and bring new concepts to market.

The firm prosecuted and litigated many of the fundamental patents of an industrialized America, serving corporations that created the cutting-edge technologies of the day: the telephone, the air-brake, the steam turbine, the automobile, and the radio. Frederick Fish, the firm's founder, was for many years the acknowledged leader of the patent bar of the entire country at a time when patents were more important than they had ever been. Today, the firm continues to represent great innovators working in cutting-edge technologies and has redefined IP law for a market that values IP as a fundamental business asset. Fish's elite legal team combines corporate, technical, and legal expertise to help clients maximize the value of their IP.

Contact Us

For more info regarding registration or event details, please contact Jennifer Beckey, Network Director, WITI Bay Area ([email protected]).

For more details about pre-registration, contact Tech Support.