Conferences | Santa Clara | Sessions and Speakers
Sessions and Speakers*
Summer 2001 | June 20 - 21 | Santa Clara Convention Center | Santa Clara, Calif.
Wednesday, June 20
10:15 - 11:45 a.m.
Business Development Track
Free to Succeed: Designing the Life You Want in the New Free Agent Economy
Have a hankering to do things differently, either in your current job or on your own? Come to find out what style of "free agency" (either full-time or on the side) might work for you, and how to begin now to plan for it. Don't just wish you had more control over your work. Come to find out how to make it so!
Featured Speaker: Barbara Reinhold, Ph.D., Director, Career and Executive Development, Smith College and Online "Career Coach" for Monster.com
Life's a Pitch
In today's competitive environment, companies need to communicate their differentiators quickly. Less is more. VC's, customers, or partners don't have time to sift through gobs of information to get to the important stuff. Be brief. Make your message sizzle. In this session, I'll help get you started.
Chris Melching, Presentation Coach, Garage, Inc.
Understanding the ROI of Your Human Assets
What if human potential did affect the bottom-line? Might companies have the financial justification to make training and developing employees a number one priority? If your company wants to understand the return on investment (ROI) for the Human Capital Asset, attend this session. Dr. Nat will take a look at people, money, and ROI strategies that will change the way you do business forever.
Participants will learn:
- to evaluate how to use an ROI process to increase profits, revenue
shares,increase customer service, beat the competition, and recruit and retain the best talent.
- to develop a roadmap to understand that human performance is related to ROI and a common language to process to discuss ROI.
- to create a culture where employees embrace change, become proactive, complain less, create more, and appreciate their jobs.
Featured Speaker: Natalie Petouhoff, Ph.D., Director of Website Content, Benchmark Portal, Inc.
Professional Development Track
Everyday we are selling something. Whether it is selling a service, a product or ourselves, gaining buy-in with others is key in today's economic climate. The process of selling can sometimes seem hit or miss. Understanding and knowing how to use four basic elements can markedly improve your chances of success. In this lively session, Lana will explain these elements and show you how to have people say yes each time.
Participants will learn:
- what motivates a seller and a buyer
- how spoken and unspoken communication seals or breaks the deal
- how to quickly adapt your sales technique to be an instant winner
Lana M.Ruffins, President, LMR Associates
Set and Achieve Desired Goals
Focuses on identifying goals that give you a sense of purpose and help guide you to a personal path of success. Learn key elements of effective goals, how these can lead to effective performance and confidence, and a unique process for setting and achieving desired goals. Leave with a personal action plan to begin working on a desired goal.
Carole Kanchier, Ph.D., Principal, Questers
Technology innovation drives business change, which in turn transforms technology innovation, in a continuous feedback loop. The result is opportunity rich, but resource draining. Change without interruption is constant and technology is the new life support of business transformation. Adaptive IT is our perspective on the fundamental shift in mindset and behaviors around technology and the organizations that deliver it. IT is the new front-line, if not ground zero, in the business wars. Come hear what it takes to maintain high-performance in this ever-changing environment.
Featured Speaker: Chell Smith, VP, Cap Gemini Ernst & Young
Connect with Top Executives to Learn Winning Marketing Strategies
Don't miss this one-of-a-kind opportunity to dialogue with successful marketing executives and entrepreneurs about winning marketing strategies for today's economy.
Dana Todd, VP. Marketing, SiteLab International, Inc.
Topic: Search Engine Strategies: Buying your Way to the Top
Dr. Clarisse Behar Molad, Manager, Business Development, Cable and Wireless Global e-Services
Topic: System Integration Challenges in Reaching Global Markets
Susan Butenhoff, President and CEO, Access Communications
Topic: Public Relations for the New Economy
Patti Bond, Chief Operations Officer, BluMarble Strategic Marketing
Topic: Positioning for a Competitive Edge
Lee Caraher, President and Founder, Red Whistle Communications
Topic: Beyond the Hype: PR that Matters
Helen Loh, VP, Marketing, seeUthere.com
Topic: The Accountable Marketer - Linking Marketing to Revenues
Teri Dahlbeck, Co-Founder, GotMarketing.com
Topic: Email Campaigns - The Most Effective Form of Marketing
Margaret Donnelly, Director of Business Development, Applications, ArrayComm, Inc.
Topic: Do I Need a Wireless Strategy?
2 - 3:30 p.m.
Business Development Track
Strategic Alliances: Creating Smart Partnerships
Join senior business development and marketing professionals for a discussion on the role that strategic alliances play in their firms. This session will focus on the definitions and entities that comprise alliances, corporate strategies, best practices for forming and maintaining alliances and how alliances evolve or dissolve.
Denise Ryan, Chief Visionary Officer and President, BluMarble Strategic Marketing (moderator)
Cheemin Bo-Linn, Ph.D., Director of Worldwide Marketing, IBM Storage Systems Group
Susanne Berndt-Radley, Director, Global Technology Partners, Microsoft Corporation
Susan E. Schiro, President, Summit International
Linda Hannan, Founder and CEO, ITN SignalStream
The Emerging Leader
In today's workplace, as organizations move from the traditional to the virtual, from mechanistic to organic, management has to shift from a command and control style to a more holistic approach. In a networked world leadership has to become contextual as organizations deal with ambiguity, diversity and unpredictability. In this session, Veronica will share how managers can become more flexible, adaptive and responsive leaders and how to manage in a more holistic, organic and collaborative paradigm.
Featured Speaker: Veronica Boaz, VP, LeadershipXcellence Division, WITI Unlimited, Inc.
Professional Development Track
Personal Stories of Successful Women
This is always one of our most popular sessions. Inspiring, motivational and awesome is how some have described it. If you're interested in the engaging stories of dynamic women who have experienced extraordinary success, then this is a session you definitely won't want to miss.
Mindi Keirnan, SVP and General Manager, San Jose Mercury News (moderator)
Janne Ackerman, Sr. Manager, Engineering, Raytheon
Sandy Carter, VP e-Commerce Marketing, IBM Software Solutions Group
Susan Graham, Director, Supply Management, WW Operations Group, Sun Microsystems
Linda Valentine, SVP, Motorola
Management 101 for Techies
Are you a techie intent on moving your way up the corporate ladder? Have you recently been promoted to a management position after years of being a technologist? Often outstanding technologists are promoted to management positions without being provided the skills necessary to be effective leaders. We will discuss the skill sets that technical professionals need to become successful and effective leaders.
Tandy Green, Global Account Manager, Qwest Internet Solutions (moderator)
How to Detect the Secret Agenda in a Negotiation
Lisa-Ann Barnes, President, IreeTec
Jennifer Skinner-Gray, Western Area DSP Technical Development Manager, Texas Instruments
Norleena Poynet, Manager/Critical Technologies, Cap Gemini Ernst & Young
Cassandra E. Ritucci, VP, Goldman Sachs
Negotiation is truly an art. The trouble is, we often feel at a loss to know how to get the upper hand. In this lecture, you will discover your own negotiating style as well as how to recognize the style of your "adversary". Learn how graphology can provide the inside track on the person with whom you have to deal, either personally or professionally. Gain specific strategies to help achieve your negotiating objectives. The personal styles and strategies of Bill Clinton, Ted Turner, Richard Nixon, Larry Ellison and Bill Gates will be used as examples.
Featured Speaker: Arlyn J. Imberman, President, Emerging Image, Inc.
So You Want to be a CIO/CTO?
So you're ready to move up from being a programmer or project manager, and you think being a CIO or CTO sounds good. What does a CIO/CTO do exactly? Do you need an MBA? Better suits? Is it worth it? CIOs and CTOs share their experiences with you about this challenging career.
Abbie Lundberg, SVP and Editor in Chief, CIO Magazine (moderator)
Women Bridging the Digital Divide Roundtable
Tama Olver, VP, Quantum Worldwide Information Services, CIO, Quantum Corporation
Melissa Johnson, CIO, Sterling Commerce
Padmasree Warrior, Corporate VP, CTO, Director, Digital DNA Labs, Motorola
JoAnne Ashman, CIO, Key3Media Events, Inc.
Meet women who are working towards diminishing the growing gap between those who have access to technology and information skills and those who do not. In this session, women bridging the digital divide will share ideas, information and creative solutions to tackle this critical societal issue.
Anu Arora, Test Manager, Microsoft Corporation (Roundtable Coordinator)
Melanie L. Edwards, Strategic Partnerships Advisor, United Nations Information Technology Service
Topic: Opportunities for IT Companies in Emerging Markets
Radhika Kunamneni, Research Associate, PolicyLink
Topic: Building a Digital Workforce - IT Opportunities in Low Income
Michelle Black, WW Product Manager, MS Sales, Microsoft Corporation
Topic: Corporate Programs Designed to Bridge the Digital Divide
Maureen Glynn, Director, Strategy and Technology, Intel Corporation
Topic: Computer Clubhouses in Inner Cities
Jacelyn Swenson, Program Manager, WIT K-12 Outreach Programs, IBM Corporation
Topic: Improving Mathematics and Science Education for Young Girls from Diverse Ethnic and Academic Backgrounds
Dianne L. Needham, Health Communication and Informatics Research, National Cancer Institute, NIH
Topic: Doctor, May I See Your PDA? How New Media are Changing the Way Health Care Professionals Deliver Information to Consumers.
*Subject to change
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