With the continued advancements of social, mobile, cloud, and information - companies are now competing in new ways in the span of a moment. If you're looking for clarity to help further navigate your business and customers through these industry transitions, then you need to understand today's dominant trends. This session will explore the top cloud and business trends and their impact to the market. Gartner's Tiffani Bova looks into how digital business will impact all of us, and how creating digital moments with customers will have long-standing impact on businesses.