Tiffani Bova is a VP and Distinguished Analyst with Gartner Research, where she covers IT sales strategies and channel innovation. As part of Gartner's Tech Go to Market team, Ms. Bova's area of specialization includes the development of comprehensive sales strategies such as channel program development and optimization, go-to-market models, and the impact cloud will have on traditional sales initiatives.
Ms. Bova is also one of the lead analysts covering cloud services brokerage (CSB) as a role for service providers and channel companies to play in bringing cloud services to market. In addition, she conducts significant public speaking at major industry events and publishing in leading industry periodicals on these topics. Ms. Bova helps technology and service providers, telecommunications companies, and IT wholesale distribution and channel companies differentiate in meaningful ways to capture new growth opportunities and win in the market. She is the recipient of several honors and awards, including Gartner's Thought Leadership Award for her work on the Future of IT Sales; and the National Diversity Council's Most Powerful and Influential Women in California.