Public Relations and Marketing Chair
Parna Sarkar-Basu is a tech marketing strategist and founder of Brand and Buzz Marketing. Leveraging her two passions - technology and brand building - Parna humanizes corporate brands, builds thought leaders, simplifies the complex and creates industry buzz to elevate companies to new heights. She has been instrumental in propelling tech companies into innovation leaders in highly competitive markets, including artificial intelligence, enterprise software, storage systems, robots, agtech, healthtech and mobile.
Recipient of multiple awards, Parna has built and led marketing and communications functions for various global companies, including iRobot, Kaminario, iCorps Technologies, Invention Machine (acquired by IHS), and PTC. She serves as a strategic advisor to entrepreneurs and CEOs in the U.S. and Europe, and works with their team on a variety of initiatives, including corporate and product positioning, new market entry, innovation marketing and digital transformation.
Parna appears frequently as a speaker and moderator at key industry events and leads executive discussions on topics ranging from innovation and entrepreneurship to tech trends and inclusiveness. She also writes (and ghost writes) about entrepreneurship, emerging technology and innovation. Her articles and bylines have appeared in various technology, business and marketing publications, globally.
A champion of STEM initiatives, Parna designs and supports programs to inspire future innovators and entrepreneurs.