Rose Robinson Mauriello Rose Robinson Mauriello
Vice President, Sales and Customer Care
Furniture.com

Rose Robinson Mauriello's career in sales and sales management spans 20 years. Previously, Mauriello was vice president of telesales at GTE Internetworking (formerly BBN Planet), where she built an inside sales organization marketing Internet services to Fortune 2000 companies.

Mauriello's background also includes management, staffing and team development for telesales departments at such high-profile companies as Sybase and Lotus Development Corporation, as well as Intersolv, Inc, Applied Reasoning Corporation and Intermetrics. She has a track record of exceeding individual and team sales quota performances and achieving superior customer satisfaction.

Mauriello holds an MBA from Babson College, and a BA cum laude from the University of Massachusetts.

1. What was your first job in technology?
My first job in technology was as a marketing assistant at Intermetrics Inc, a systems integrator in Cambridge. It was a very technical company for someone with a liberal arts background.

2. Who has been your most significant mentor? Why?
My most significant mentor has been Eileen Pettengill who was a VP I worked for at Powersoft. She was a great role model in both her professional and personal life because of her ability to focus on the critical issues and make decisions and get results. She was a great example of how it's possible to successfully work in a high pressure position and manage a family with three children. She taught me how to say "no" and not feel guilty about it.

3. What has been your greatest challenge and what strategies did you use to overcome obstacles?
My greatest challenge has been working in technology companies and not having a technical background. The way that I have overcome this is to quickly determine what I need to know to be successful and find people who can teach me. Learning to ask the right questions to the right people has been one of the keys to success.

4. Who has been the most influential person in your life? Why?
I prefer to select two people here. They are my best girlfriend, Wendy Jacobs and my husband of 15 years, Gino Mauriello. The reasons are that they have both been great support systems to me. Wendy is someone who has always provided honest and open advice and feedback that has been invaluable. Gino has always been there as a support system and has helped me get through challenging stages in life, for example when I was working in a management position, going to Babson for an MBA at night and having my first child. Even now, I am able to devote much of my time to my career because of the supportive environment that I have at home.

5. What lessons have you learned that would be valuable to women beginning their careers in technology?
The lessons that I have learned are to ask the right questions to the right people to find out what you need to know to be successful in your current position or the one that you may want next. Also, it's critical to set career goals and have a plan for how you will reach them. Through trial and error I learned what I enjoy doing and what my strengths are.

6. What new technology do you believe will have the most positive impact on the world in the next 20 years? The most negative impact?
The Internet will have the most positive impact on our lives and how we communicate and share information. As this technology advances and becomes more widely used it will have a dramatic impact on productivity. The most negative impact of technology is that the amount of human interaction that occurs lessens as technology advances.

On a lighter note:

1. If you could have dinner with any 2 people (living or not), who would they be?

Jerry Seinfeld and Kramer. I love to laugh and spend my time with people who are entertaining.

2. What was the last book you read? What books do you love to recommend?
A Civil Action.

3. If you couldn't do what you are doing now, what profession would you choose?
I would be a psychologist.

4. What is your definition of success?
Success is knowing what you want and going after it.

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