Articles

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Growth Hacking Starts to Grow Up
By Aurelie Guerrieri

Even the best mobile applications need marketing to distinguish themselves in an ocean of hundreds of thousands of available apps in any one category.   Read More

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Future-Proof Mobile Strategies
By Aurelie Guerrieri

Are you leveraging technology to multiply your efforts, your talents, your reach, or your impact? If not, you're ripe for disruption.   Read More

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Growth Marketing Secrets: What the Data Reveals
By Aurelie Guerrieri

Ever wished you had X-Ray vision and could see your competitor's strategy?   Read More

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From Mobile-First to Mobile-Only: Lesson's Learned in China
By Aurelie Guerrieri

As today's "wild wild west," China is fascinating and intimidating for many mobile marketers. Who better to help us navigate its challenges than Bertrand Schmitt, who started AppAnnie from China 10 years ago and has since been measuring it becoming a behemoth of the mobile market?   Read More

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Why Messaging Will Rule the Marketing World
By Aurelie Guerrieri

One of my favorite ideas is messaging apps emerging as dominant mobile platforms. In this episode of #GrowthHacking is Dead: Long Live #GrowthMarketing, I explore how messaging is breaking through the app silos and providing new native advertising opportunities with Djamel Agaoua, CEO of Viber.   Read More