Articles

Brand

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How to Use Brand Emotions to Make Your Brand Come Alive
By David Finkel

Cut through the jargon of branding and gain a clear insight of how to see branding in a simple way that any business can apply today to help them scale.   Read More

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Editorial - The Value of Building Your Brand
By Carolyn Leighton

I never really understood much about branding until I had the good fortune to get some branding coaching from an amazing woman I met at a WITI Event a few years after WITI started.   Read More