Articles

Value

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Elevating the Conversation: Advice to IT on Communicating Their Value to the Business and Board
By Marian Cook

How can IT better communicate it's value to the rest of the organization?   Read More

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Editorial - The Value of Building Your Brand
By Carolyn Leighton

I never really understood much about branding until I had the good fortune to get some branding coaching from an amazing woman I met at a WITI Event a few years after WITI started.   Read More