Business

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Is the Importance of Business Writing Exaggerated?
By Paula Hicks

Business writing is purposeful, simple to read and digest, concise, and easily scannable. It must also be extremely correct and should not contain irrelevant, added up words.   Read More

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Three Steps to Exceed Expectations and Turn Your Business into a 'Customer Company'
By Lisa Campbell

The 21st-century economy isn't made for complacency. Constant disruption and innovation in business require continual evolution and development. It also demands something personal: a genuine connection to your customer.   Read More

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What We Think and How We Act in Leadership
By Prashant Sangam

Despite the training they have completed, many leaders aren't confident making decisions.   Read More

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Don't Make These Financial Mistakes When You Start a Business
By Larry Alton

People often retail the rumor that 90% of startups fail. This high percentage is vastly exaggerated since 40% of businesses make it beyond their first five years.   Read More

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Hope Is a Deceptive Reality That Can Trap the Most Savvy Entrepreneur
By Tom Panaggio

Hope, in the rough and tumble world of business, is a false reality. In the real business community, success can only come to those who do through execution rather than hope for success.   Read More

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The Top Five Skills That Set Up CMOs to Become CEOs
By Aurelie Guerrieri

Propelled by the digital world, marketing is graduating from being a support function to being core to revenue generation.   Read More