Articles

Recent Articles

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The Power of Personal Branding
By Lorrie Thomas Ross, M.A.

Personal branding is a subject near and dear to my heart. Whether you are an entrepreneur, a business owner, a leader at a corporation or a company employee, the brand called YOU can be one of the most powerful marketing assets that you put to work to help boost business.   Read More

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An Interview with Puja Jaspal
By Kara M. Zone

Puja Jaspal found herself seeking a greater challenge from her position as senior vice president at Google. When she discovered this, she followed her heart into a new position with Visa.   Read More

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Recap WITI Boston �" November 4, 2014
By Emily Ubik

"Define Your Personal Brand to Maximize Your Impact" WITI members and nonmembers alike met last Tuesday evening to hear Donna Ceriani, founder and CEO of The Real Journey, speak about how to develop your personal brand.   Read More

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How to Turn Your Hobby Into a Business
By Nellie Akalp

Imagine if you could turn your favorite leisure activity into a successful business venture. Many Americans are now turning to what they love to earn income, whether it’s enough to quit their day job or just a fun way to cover the costs.   Read More

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Editorial - The Value of Building Your Brand
By Carolyn Leighton

I never really understood much about branding until I had the good fortune to get some branding coaching from an amazing woman I met at a WITI Event a few years after WITI started.   Read More

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Women Say NO
By John Bates

When TEDx organizers in the US and Europe ask 10 men to speak, 9 say yes. When TEDx organizers in the US and Europe ask 10 women to speak... Go ahead, you know the answer... That's right.   Read More