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In-App Ads Improve LTV for Both Publishers and Brands
By Aurelie Guerrieri

App publishers spend a lot of time balancing user experience and monetization. Some believe that a happy user and in-app ads are mutually exclusive - ads undercut in-app purchases, irritate users and ultimately drive them away - leaving publishers and brands at odds.   Read More

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Safety, Head First: What To Look For In A Motorcycle Helmet
By GEICO Staff

Statistics (and common sense) tell us that motorcycle helmets provide the best available protection against severe head injury. But what makes a helmet safe? Why are some rated safer than others? How exactly are helmets rated for safety?   Read More

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IoT Security Attacks Proliferate
By 451 Alliance

Nearly all criminals have a common modus operandi: go for the biggest paycheck for the least effort. They also prefer a sure thing over risk and familiar ground over having to learn new skills.   Read More

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Six reasons why you need a purpose to lead
By Will Marré

I think we should face the fact that most of our efforts at leadership development have failed. Although billions have been invested over the last 50 years and tens of thousands of books written to promote better leadership, there is virtually no evidence that leaders are any better today than they were five decades ago.   Read More